Toothpaste

If I was creating a toothpaste advert I would use these media mythologies.

• White and blue colours for freshness and coolness
• Set in Antarctica with snow and ice
• Recommended by dentists

Media Mythologies- commonly held beliefs, and they are used frequently to create meaning in advertising.

Anchoring- caption for something that has no clear meaning.

 

• Red and gold colours are recognised globally for being related to mcdonalds
• The golden party horns are in the chip packet to suggest they are celebrating having the best chips in the world.
• The anchor states they are 'celebrating 60 golden years' to suggest they have always been the best.