Shepherd Media

Toothpaste If I was creating a toothpaste advert I would use these media mythologies. White and blue colours for freshness and coolness Set in Antarctica with snow and ice Recommended by dentists Media Mythologies- commonly held beliefs, and they are used frequently to create meaning in advertising. Anchoring- caption for something that has no clear meaning.   Red and gold colours are recognised globally for being related to mcdonalds The golden party horns are in the chip packet to suggest they are celebrating having the best chips in the world. The anchor states they are 'celebrating 60 golden years' to suggest they have always been the best.

Audio/visual     Friday Night Dinner The target audience for Friday Night Dinner would be teenagers           and adults as it is a tv programme with adult humour. It typically appeals to teenagers who are slightly immature like the male characters in the programme. It appeals to adults who have older kids as they can relate to the events that occur in the programme as the main characters are a family. Interactive Fortnite The target audience for the game Fortnite is for preteens up to the age of 25. The game involves violence in a mild manner as there is no blood in the game, and it is portrayed as a cartoon which appeals to parents.